Discouraging Cigarette Use with the “Real Cost” Campaign

The U.S. Food and Drug Administration (FDA) has launched its first national public education campaign targeting kids who already smoke or are at risk of picking up the habit. Targeting the next generation of smokers in this manner may help reduce the total overall number of smokers—and smoking-related deaths—in the coming years.

The public education ads use visually compelling imagery to explain how smoking prematurely ages a person. When you watch this video, you’ll see some sample TV and print ads that call attention to wrinkles and discolored teeth caused by smoking. One of the TV ads compares cigarettes to a bully that takes away a child’s lunch money and interferes with his social life.

Sunrise Hospital & Medical Center is pleased to be a tobacco-free facility and campus to improve the wellness of patients visiting our hospital. Las Vegas-area residents can contact our hospital at (702) 233-5300 to speak with a nurse at our Consult-A-Nurse healthcare referral line.

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